Sponsorship
Opportunities to advertise in a unique way are rare. Snap up this opportunity to take advantage of a way of marketing that will be the envy of your competitors.
Read on for the full story... you'll be amazed at what's on offer with yakdisplay.com!
In 2010, yakdisplay.com are being partially sponsored by Aero Anglia Ltd (EASA M3 Aircraft Maintenance) and Elmsett Airfield.
Unique opportunities don’t present themselves very often. And when they do, it’s worth spending a little time looking into them. Right here, right now, is one of those opportunities for you. A chance for you to be involved in something truly special that enhances your company marketing, advertising, publicity and public awareness, and to compliment your commitment to good service.
Through sponsorship, you and yakdisplay.com can form a formidable marketing presence with great appeal to the general public and businesses, whilst promoting your causes, activities and image.
AN INTRODUCTION
Yakdisplay.com are well known, and already have a good
rapport with media of all kinds, as well as national coverage in specialist
publications. Having performed many, many air displays for both public and private
functions of all shapes and sizes, Nigel, Debs and the Yak have a proven track
record of commitment, credibility and reliability that many people envy.
They display (on average) to over 250,000 people each year, and the trend is
an increase in bookings and exposure.
But that’s not all.
The display itself is changed every year, building upon the experience of previous years and audience feedback. Many consider the display performed by Nigel and the Yak to be “daring” yet “balletic” at the same time. A truly rare combination. As well as bringing a wealth of experience to the scene, Nigel has a creative flair that results in some truly amazing activities in association with a display – that are unique to him. No other pilot in the country does these apart from Nigel.
With ground support and commentary provided by Debs, the team provide much more than “just” an air display. For example, commentary over any public address system includes an interview with the pilot whilst displaying the aircraft, as well as the now infamous “Ted Devils” parachuting teddy bears!
We have a commitment to service and standards that are second to none.
REFERENCES
We don’t want you to take our word for what we’ve said. We’d like to take
this opportunity to let you view some references so you can see for yourself
our professionalism. Click
here.
In conjunction with yakdisplay.com, you stand to gain considerable public exposure for all the right reasons.
SPONSOR BENEFITS
Through a teamwork approach, Nigel works closely with you, the sponsor,
to ensure your expectations are met. He has a flexible and friendly approach both in negotiating the
sponsorship terms and the subsequent ongoing commitment to activities and
requirements of the sponsor. The benefits available are dependent upon the
level of sponsorship and support provided by you and your company.
Benefits to the sponsor can include:
- Exclusivity
- A unique opportunity to sponsor an exciting activity that appeals to all ages and gender.
- Creative opportunities are made by yakdisplay.com – individualised for each display where possible, to compliment the organisers main objective.
- “In the air” interview: During most displays, Nigel talks to the audience via radio over any public address system during the display in association with Debs – the dedicated yakdisplay.com commentator. As far as we know, no other display pilot in the UK currently does this. Any communication will, of course, include mention of you - the sponsor.
- The “Ted Devils”: The only parachuting teddy bears on the UK air display scene will ensure your audience goes home with something to remember; and you will be part of that memory.
- Personal guest appearances can be made by Nigel to support corporate, community or fund raising activities.
- Exposure
- Air Displays, fetes, open days, private and charity functions are just some of the types of events attended. At each, your company will be immediately identifiable not only by those attending, but also those people in the vicinity.
- Multimedia presentations are often made by Nigel about displaying the Yak to a wide variety of audiences who book him as a guest speaker. Working with you, we will increase your visibility still further. The “Yak Chat” can also be presented by Nigel at your request as part of a corporate or community function.
- Media
- All media channels will be informed of yakdisplay.com activities throughout the display year.
- Radio: Nigel and the Yak already have a good rapport with radio, and in the past and present, have been the instigating party to various activities live on air to enhance the entertainment value for listeners. The successful sponsor will of course be prominent in any broadcast.
- TV: Yakdisplay.com have been filmed by TV crews producing specialist material for the TV and DVD marketplace. Any future filming or TV exposure would of course include publicity for the sponsor.
- Press: Local newspapers are already aware of Nigel and the Yak52, yakdisplay.com having been reported in association with several recent events. Press releases would be made regarding any sponsorship agreement, and further information made available for events involving yakdisplay.com and your company throughout the year.
- National specialist publications: Publicity has been gained though several specialist publications in past years. This would continue; yakdisplay.com and your company would become synonymous throughout the wider geographic area. This will assist you in further publicity when in corporate competition.
- Internet: The yakdisplay.com website is well known, and visited regularly from a world-wide audience. With links to your own web presence (and vice versa) audiences will be informed and in touch with events and activities, as well as being exposed to your marketing and advertising material.
- Promotional
- Aircraft Livery: The Yak can be sign-written with the sponsors’ name, logo and/or strap line on each wing and fuselage where possible. The exact wording, logo and size will be by negotiation. The cost of livery will be met by the sponsor in addition to the cost of sponsorship.
- Business / Autograph Cards: Since ground commentary is provided at displays by Debs, business and autograph cards are regularly requested by the public and widely distributed. The successful sponsors details will be present on these. Where at all possible, Nigel joins the event on the ground after displaying for that “personal” touch.
- Sponsor provided goods: These can be distributed in association with yakdisplay.com due to the presence of the commentator on the ground during displays.
- Client Days
- Just for you: As part of the sponsorship package, client days can be incorporated. For sole sponsorship for a full 12 months, two client days are included. Each client day involves the sole availability of Nigel, Debs (commentator) and the aircraft for your use, and may be used for corporate entertainment, or as part of a community project or other charity or sponsored event. The venue will be located by mutual agreement after taking into account safety and suitability. All arrangements will be subject to CAA rules and regulations. Any permissions or exemptions required will be handled by the pilot – Nigel Willson. CAA display charges and fuel costs will be payable by the sponsor.
SPONSOR INVESTMENT
The term of sponsorship is nominally for one year. The commencement date, duration and payment
arrangements are negotiable. For details of costs, please
contact Nigel directly.
MANAGEMENT AND EVALUATION
The sponsorship will be personally managed by Nigel Willson
– the display pilot. No third parties are involved. We recognise the importance of evaluation and review, and are committed
to an ongoing assessment of the partnership. You will receive regular updates on the activities on yakdisplay.com, to publicise as you wish. This will include estimates of
exposure, and copies of submissions to, and inclusions in, any media
publication. You may use this information to correlate other marketing data
to the activities of your sponsorship of yakdisplay.com to visualise your
return on investment.
MOVING FORWARD
This is an exciting opportunity. You can increase public exposure in a unique way through the
sponsorship of a unique aerobatic team, offering a fantastic
display to the public at both organised and private events.
Through the professionalism, commitment, and creative ideas and displays performed by yakdisplay.com, your audience will immediately associate the forward going and unique activities with you and your company.
Should you wish to discuss any aspect further, please do not hesitate to contact Nigel.